It will be like a museum of great one-of-a-kind rock-and-roll memorabilia.” There’s stuff from the greatest bands of all time and from young bands coming up. There’s also a lot of San Francisco and Sacramento celebrities.
“We spent a lot of time on memorabilia, and we have some Tahoe-specific stuff because a lot of stars live in Tahoe. “We will have amenities for everyone to enjoy,” Marrandino said last week as he split time between the new Hard Rock development at South Lake and the iconic hotel-casino property in Las Vegas. The answer, says Hard Rock Chief Operations Officer Don Marrandino, is all of the above. The problem? Is the $60 million remake of the former Horizon hotel intended as a destination for Bay Area hipsters with cash to burn from newly exercised stock options, or is it a place for older folks to gamble and check out cool memorabilia from beloved rock and roll artists? What about the Lake Tahoe locals, the international ski crowds who frequent nearby Heavenly Mountain Resort in the winter or the predominately middle-class families who vacation at Lake Tahoe in the summer?
Positioning the new Hard Rock Hotel & Casino Lake Tahoe to capture the various segments of the South Lake Tahoe hospitality and gaming market requires a careful balancing act for Hard Rock executives.
